Hi, I’m Angelika
Creative Strategist shaping how brands show up in culture.
UGC Creator | Founder, Just Lik-A Creative
Meta Certified Creative Strategist with hands-on experience across brand, agency, and creator ecosystems.
I craft social-first campaigns that merge cultural insight with performance strategy, helping brands grow through authentic, community-led storytelling.
Who I've Worked With -
Select Acheivements
Scaled a Web3-focused brand’s social presence from 60K to 100K in 2 months, achieving 8.8M monthly views and 400K+ engagements through culturally relevant content.
Grew Air Riderz TikTok from 6K to 34K followers, with multiple posts surpassing 100K views and one reaching 2M+ views.
Hosted Kate Spade’s first Toronto in-store influencer event, increasing store traffic and social engagement by 20%
Executed influencer programs from both brand and creator perspectives, with UGC generating 1M+ views.
Client Work
Category: Web3 Media & Social Growth Strategy
Approach:
I focused on turning Cryptosity’s feed into a space where culture meets crypto. To figure out what actually resonated, I ran A/B tests on different organic content formats, from carousels breaking down Web3 news to posts connecting blockchain trends with internet culture.
The goal was to make complex topics simple, visual, and shareable, without losing the credibility that keeps their audience engaged.
Results:
• +40K followers in 60 days (60K → 100K)
• 8.8M monthly views
• 400K+ interactions
• 2× higher save rate vs. prior quarter
Lesson:
People connect faster when crypto education feels cultural, not technical, turning news into stories, not explanations.Category: Experience-Based Entertainment & Community Strategy
Approach:
I helped Air Riderz bring their park experience to life online by combining UGC, EGC, and guest-led storytelling.
We focused on Reels that felt authentic, featuring real employees, creators, and families enjoying the parks to build trust and strengthen the community connection.
Alongside content creation, I launched the brand’s first influencer division, bringing in local voices to expand reach and reinforce credibility through user-led storytelling.
Results:
• Expanded TikTok following from 6K → 34K
• Generated 2M+ viral views and multiple posts surpassing 100K views
• Launched influencer marketing program, driving 1M+ UGC views
• Produced monthly analytics reports to refine creative strategy and community engagement
Lesson:
Experience-driven content that feels genuine — built around staff, guests, and shared moments — delivers stronger retention and emotional connection than traditional brand-led creative.Category: Retail & Community Marketing Strategy
Approach:
Through JLAC, I led a content strategy that reintroduced DJ Depot to the Greater Toronto Area’s DJ community through storytelling and performance-based content.
We focused on highlighting real moments, from demo room sessions to in-store showcases, and turned them into short-form content that blended humor, education, and brand identity.
This consistent creative testing helped expand reach and improve conversion signals for future paid amplification.
Results:
• +203 % increase in impressions
• +243 % lift in profile activity
• +174 % reach growth among new audiences
• Significant uptick in link taps and conversion-driven engagement
Lesson:
Showcasing the culture around the product, not just the product itself, turned DJ Depot’s page into a genuine community hub for DJs and performers.
Recent UGC
UGC Content
Kylie Cosmetics
274K Views
37K likes | 742 shares | 1.5K saves
Showcased the King Kylie PR collection through a casual, POV-style TikTok unboxing that felt authentic and friend-to-friend, using natural reactions and trending pacing to boost relatability.
Bubble Planet
243K views
1.1 K+ interactions | 609 shares
Captured the Toronto Bubble Planet exhibit through an immersive, first-person walkthrough that emphasized color, texture, and motion to convey the sensory experience. Designed to feel spontaneous yet cinematic, matching the brand’s “play meets wonder” identity.
Kate Spade
12K views
233 likes
Created a short, trend-based lip-sync video highlighting Kate Spade’s new collection through quick, vibrant visuals and a playful tone. The goal was to merge the brand’s polished aesthetic with TikTok’s fast-paced, relatable culture.
Concept /
AI Campaigns
A space where I reimagine real brands through fresh strategy and creative experimentation. Here, I build mock campaigns and concept ads, combining storytelling, data-driven thinking, and emerging tools like AI to explore what the next era of brand creativity could look like.
This section is a work in progress, constantly evolving as I test new ideas, tools, and campaign frameworks. Think of it as my creative lab for strategy in motion.
Project Name
Project Name
Project Name
Project Name
Tool Kit
Tools I have experience using across creative strategy, content production, and AI experimentation.
Creation & Editing
Sony Alpha ZV-E10 II • CapCut • Hypic • Canva
Strategy & Campaigns
Meta Business Suite • TikTok Creative Center • Planable • Buffer • Foreplay.co (ad library & inspiration) • Facebook Ad Library
Collaboration & Workflow
ClickUp • Notion • Airtable • Trello • Google Workspace (Docs, Sheets, Drive, Meet) • Slack
Creative Inspiration
Behance • ForPlay; for ad inspiration, campaign benchmarking, and visual concept development
Ai Experimentation
ChatGPT • Imagen 4 • SeeDance • Sora • Midjourney • Loveable • Meta AI • Replit •Gemini
Let’s Connect
Thanks for taking the time to explore my work. I’m always open to conversations about creative strategy, campaign innovation, or emerging media.
You can reach me at angelika.delatorre@outlook.com or connect with me on LinkedIn